iable 44 



PREVIOUS USE OF FROZEN PROCESSED SEA. FOOD BY HOHUSERS AMD - 

 REASONS FOR STOPPING USE OR FOR NEVER USING 

 According to Sales Volume 



Total Nonusers of Frozen Processed Sea Food 



Have served frozen processed sea food before 



Lacked flavor - own prepared fish has better flavor 

 No demand - didn't sell enough, no volume, customers 



prefer other foods 

 More expensive than other forms of fish 

 Prefer to serve fresh fish 

 All others 



Have not served frozen processed sea food before 



Sell little or no fish - no demand, call for it, not 



in that business 

 Use fresh fish - prefer to serve fresh fish, fresh 



fish available all year 

 Too expensive - cheaper to use fresh, prepare 



ourselves 

 Unable to Handle preparation - no equipment, not 



enough room, no time, would need extra help 

 Like taste, freshness of fresh fish - don't trust 



frozen food, fresh fish tastes better, some frozen 



is ke^t too long 

 No stor^.Je facilities - no freezer 

 law doeso't allow - don't have license, license costs 



too much 

 All others 

 Don't know, no answer 



Total 

 (107) 



i 



100.0 



9.4* 



3.6 



3-1 



2.2 



1.3 

 90.6* 



92.4 



44.7 



27.6 



4.1 



4.1 



4.1 

 2.4 



2.4 



.6 



4.7 



84.9 



35.8 



18.9 



13.2 



7.5 



3.8 



7.5 



♦Denotes that percentages might add to more than the total because of more than one reply to a question. 



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