United States Department of the Interior, Fred A. Seaton, Secretary- 

 Fish and '.-Jildlife Service, Arnie J. Suomela, Commissioner 

 Bureau of Gomnercial Fisheries, Donald L. McKernan, Director 



WHO BUYS CANNED TUNA, AND WHY? 



A Study of Consumer Motivation In Three Cities 



Prepared in the Branch of Economics 



United States Fish and '."ildlife Service 



Circular 88 



V;ashington, D. C. : June i960 



