United States Department of the Interior, Fred A. Seaton, Secretary- 

 Fish and VJildlife Service, Arnie J. Suomela, Commissioner 

 Bureau of Commercial Fisheries, Donald L, McKernan, Director 



WHO BUYS CANNED TUNA, AND WHY? 



A Study of Consumer Motivation In Three Cities 



Prepared in the Branch of Economics 



i 



J 



United States Fish and '."ildlife Service 



Circular 88 



V.'ashington, D. C. : June i960 



