TABLE OF CONTENTS - Continued 



Page 



Statistical tables: - Continued 



Ordering of tuna in public eating places; 3ii 



Table 36.— Have you ordered tuna in a public eating 



place in the last two months? 3h 



Table 37.— How many times in the last two months 



have you ordered tuna in ary form? 3U 



Table 38.-4-/hat kind of tuna dishes did you ojrder? . 35 

 Table 39 •—Generally speaking, what day of the week 

 did you order tuna in a public eating 



place 35 



Table ijO.— Generally, at what time did you order 



tuna in a public eating place? ......... 36 



Reasons for not using or seldom using tuna: 37 



Table Iil.-- 4«,Tiy don't you use tuna? 37 



Table Ii2. — Did you ever use tuna in the past? 37 



Table h3. — ^'^'hy did you stop using tuna? 38 



Table hh. — '//hy do you use tuna so seldom? 38 



Table h^. — Did you use tuna more often in the past?. 39 

 Table U6.— J/.Tiy have you reduced the number of tirr.es 



you serve it? 39 



Table 14.7.— Does anyone living in the house like 



tuna? 39 



Canned tuna advertising: , UO 



Table kQ. — Have you seen or heard any advertising 



for canned tuna? iiO 



Table U9."^Tiere have you seen or heard canned 



tuna advertising? 1;0 



Characteristics : Ul 



Table 50.— Selected socio-economic characteristics 



of households , homemakers ill 



Appendix: I|3 



Survey methods : h3 



Questionnaire h3 



Sample design h3 



Field work U6 



Data processing procedures U6 



Sampling errors hi 



Sample questionnaire 5l 



vii 



