Color Preference 



TABLE 9. --WHICH COLOR TUNA DO YOU LIKE BEST? 



Color 



Tuna users 



Birmingham Boston Detroit 



Percent 



Percent Percent 



100 



100 



100 



White 

 Light 

 Don't know 



Number of respondents 



kk 



53 



3 



(3i^5) 



83 63 



Ik 30 



3 7 



(i^li) (636) 



TABLE 10. --HOW OFTEN DO YOU BUY THAT COLOR TUNA? 



Frequency of 

 purchase 



Tuna users with a color 

 liked beet 



Always 

 Usualljr buy 

 Some tines buy 

 Rarely 

 Don't know 



Number of respondents 



(333) 



(402) (592) 



1/ Less than one percent. 



20 



