B-3 



I IF "NO" OH QUBSTION g \ 



5h. Why haven't you tried tiina packed In t)rlne?_ 



1*3- 



6. Do you think the oil tuna is packed In has a 

 pleasant taste or an unpleasant taste? 



7. How much more would you pay for a half pound 



size can of tuna packed In oil rather than In brine? 



8. Vfhlch do you think Is more fattening, tuna packed In. 



9. How do you serve tuna, hot or cold or both ways? 



I IF ONLY HOT OR ONLY "COLD | 



9a. Why don't you serve tuna (hot/cold)?_ 



Pleasant hk -1 



Unpleasant -2 



I* 3 



2(i — -h 



34 5 



H— 6 



5(ii 7 



6^ or more -8 



No more -9 



Brine, -X 



or Oil? Jf 



Hot 45-1 



Cold 2 



Both -3 



PROBE 



Have you ever gotten a tuna recipe from a... 



Newspaper advertisement? -46-1 



Magazine advertisement? -3 



Television advertisement? -5 



Radio advertisement? -7 



Frlend(8)? -9 



Other source (SPECIFY) 



11. Do you buy tuna for day to day use, or do you 

 buy several cans at one time? 



12. The last time you bought tuna - did you plan to 

 buy It before you went to the store or did you 

 decide on It at the store? 



Newspaper food column? -2 



Magazine food column? -h 



TV service program? -6 



Radio service program? -8 



Can label? -0 



Day to day 47-1 



Several cans-- -2 



Planned -3 



Not planned -4 



I IF NOT PLANNED | 



12a. What made you decide to buy lt?_ 

 PROBE - ESPECIALLY PRICE 



I ASK QCTESTION 13 ONLY OF PEOPLE WITH CHILDREH | 

 13 . Do your children ever ask for tuna? 



13a. Do you serve It as often as they ask for It? 



13aa. Why don't you serve them tuna more? 



Yes 48-1 



No 2 



Yes 3 



No -4 



56 



