TUNA - NON-USER SECTION 



ASK OF PEOPLE WHO HAVE NOT 

 SERVED TUNA IN LAST 12 MONTHS 



1. Vhy don't you use tuna? 



2. Did you ever use tuna In the past? 



2a. How long ago did you use lt?_ 

 2b. Why did you stop using tuna? 



ASKED OF PEOPLE WHO SERVED TUNA IN PAST 

 12 MONTHS, BUT NOT IN PAST h WEEKS 



3- Why do you use tuna so seldom? 



J5^ 



37- 



38- 



1* . Did you use tuna more often In the past? 



IF "YES" 



Ita. Why have you reduced the number of times you serve It? 



PROBE 



5. Was tuna served In your home when you were a child? 



6. Doe.s anyone living In the house like tuna? 



-[Yes 39-1 



No ^ 



ItO^ 



Yes -J*l-1 



No 2 



Yes - 3 



No -^ 



