E-1 

 PART E 



ROTATE qjOESTIOHS 

 1. 2 and 3 



r"ASk ALL RESPONDEyrS ) 

 1 . Have you seen or heard any advertising for canned tuna? 



I IF "YES" I 



la. Have you seen or heard It... 



2 . Have you seen or heard any advertising for 

 canned salmon? 



I IF ■■YES"7l 



2a. Have you seen or heard It. 



3 . Have you seen or heard any advertising 

 for canned sardines? 



I IF "YES" I 



3a. Have you seen or heeurd it 



U. Have you seen or heard advertising for 

 canned shrimp? 



I IF "YES'T 



ka.. Have you seen or heard it. 



5 . Do you use canned shrlnpT 



I IF "YES"_| 



5a. Do you use the veined or de-velned 

 variety, or both? 



I IF "BOrnn 



5aa. Which do you like better... 



6. Which kind of canned fish do you like best. 



Yes- 77-1 



Ho - -2 



In aagazines, -3 



On radio, -U 



On television, -5 



In neusjiapers? -6 



Yes 7 



Bo - -8 



In magazines, -9 



On radio, -0 



On television, -X 



In newspapers? -Y 



Yes — 78-1 



No—- - -2 



In magazines, -3 



On radio, -k 



On television, -5 



Ih newsjpapers? -6 



Yes 7 



Bo 8 



In magazines, -9 



On radio, -0 



On television, -X 



In nowspapers? -Y 



fYes 79-1 



No — -2 



Veined 3 



De -velned -■* 



[Both -5 



Veined,- -6 



or de-veinedV -7 



taoa., -8 



Salaon, - 9 



Sardines, -0 



Shrimp? ;X 



59 



