SUMMARY OF FINDINGS 



(Omaha) 



A. Use of Frozen Processed Sea Food (Tables 1, g) 



Hine tenths of all the establishments in Omaha said 

 they bought sea food in the previous twelve months. 

 Among buyers of sea food, the great majority said they 

 made purchases of sea food in the frozen processed 

 form. 



Forty-eight per cent of all the establishments said 

 they had bought frozen processed fish in November, 

 1958; 32 per cent said they had bought frozen pro- 

 cessed shellfish ; and 27 per cent said they had bought 

 portions ■ 



Among institutions (such as schools and hospitals), the 

 incidence of use of frozen processed sea food was 

 greater than among public eating places. 



Omaha ranked first among the ten cities of the survey, 

 in terms of the percentage of all establishments buying 

 frozen processed sea food. 



B. Frozen Processed Fish - Purchases, Attitudes, 

 and Practices 



1. Purchases: Species and Amount of Pre- 

 preparation (Tables 3, **) 



More than two fifths of the users of frozen 

 processed fish bought haddock fillets during 

 November, 1958- This was the most popular of 

 the frozen processed fish items served in the 



area. Haddock fillet was also the leader, in 

 terms of total quantity purchased. 



Ocean perch fillet was the second most popular 

 item in the city. Codfish fillets and halibut 

 fillets were bought by many Omaha establish- 

 ments . 



HEiddock fillets were bought in large quanti- 

 ties by many establishments in Atlanta, 

 Cleveland, and Springfield; while ocean perch 

 fillets were bought widely and In substantial 

 quantities In the Southern and Middle Western 

 cities included in the survey. 



Attitudes Toward Prepreparation and Quality 

 Eind Condition of Fish (Tables 3, "5T 



A great majority of Omaha purchasers were sat- 

 isfied with the present prepreparation of 

 fish, £ind with the quality and condition of 

 the fish. 



This was generally true for the ten cities 

 included in the survey. 



3. Packaging of Fish (Tables 7, 8) 



Omaha establishments most typically bought 

 frozen processed fish in 5 pound packages. 



