SUMMARY OF FINDINGS 

 (Denver) 



A. Use of Frozen Processed Sea Food (Tables 1, 2) 



More than two thirds of all the establishments in Denver 

 said they bought sea food in the previous twelve months. 

 Among buyers of sea. food, the great majority said they 

 made purchases of sea food In the frozen processed form. 



Forty-three per cent of all the establishments said they 

 had bought frozen processed fish in November, 1958; 33 

 per cent said they had bought frozen processed shellfish ; 

 and l6 per cent said they had bought portions . 



Of the ten cities in the survey, Denver ranked third, in 

 terms of the percentage of all establishments buying fro- 

 zen processed sea food. 



B. Frozen Processed Fish - Purchases, Attitudes, 

 and Practices 



1. Purchases: Species and Amount of Pre- 

 preparation (Tables 3> '^j 



Among Denver users of frozen processed fish, 

 two fifths bought halibut steaks during 

 November, 1958. This item was also the 

 leader, in terms of total pounds purchased. 



Halibut steaks were also bought widely in 

 Chicago, Los Angeles, Omaha, and Springfield. 



Frozen raw halibut was bought in large quan- 

 tities by many establishments in Denver- 

 Other items frequently purchased in the city 



were ocean perch fillets, sole fillets, and 

 salmon steaks. Red snapper fillets, while 

 bought by fewer establishments, were purchased 

 in large quantities. 



Attitudes Toward Prepreparation and Quality 

 and Condition of Fish (Tables 5, bj 



A great majority of Denver purchasers were sat- 

 isfied with the quality and condition of the 

 fish. 



There was more dissatisfaction with the preprep- 

 aration of fish in Denver than in other cities. 

 Dissatisfaction was expressed by Ik j)er cent of 

 the purchasers of halibut, by ik per cent of the 

 purchasers of ocean perch, and by 12 per cent of 

 salmon purchasers. 



3. Packaging of Fish (Tables 7, 8) 



Denver establishments most typical 1y bought fro- 

 zen fillets and steaks in 5 pound packages. 

 Frozen raw halibut and frozen raw salmon were 

 bought in larger packages, of varying weights. 



k. Methods of Preparing and Serving Fish 

 (Table 9) 



Frying was the most popular method of preparing 

 fish among Denver establishments. The average 



