5- Cost of Using Portions (Ta'ole 29) 



One third of the establishments using portions 

 said they were more expensive than other forms 

 of frozen processed fish. Another third con- 

 sidered them less expensive, while a third 

 rated them about the same. 



6. 



Miscelleineous Findings About Portions 

 (Tables 30, 31) 



Virtually all Denver establishments said they 

 specified the kind of fish when ordering por- 

 tions. 



Only 5 per cent of the users suggested any 

 new portion items, not now available, which 

 they would like to have. 



7. Nonusers of Portions (Table 3g) 



Establishments which used frozen processed 

 sea food, but not portions, gave a number of 

 reasons for not buying portions: they sold 

 comparatively little fish, portions were too 

 expensive, they served other types of fish. 



Price also figured as a reason for not buy- 

 ing portions in Atlanta, Los Angeles, and 

 Portland. 



E- 



Suppliers of Frozen Processed Sea Food 

 (Tables 33, 3't, 35, 36)' 



Establishments in Denver tended to buy frozen processed 

 sea food from sea food wholesalers, usually less than 

 ten miles away, to have it delivered once a week, and to 

 be satisfied with the services of the suppliers. 



Sea food wholesalers suppl .-d 8k per cent of the estab- 

 lishments, while frozen food distributors accounted for 

 another 11 per cent. 



Main suppliers in Denver were located less than 10 miles 

 from the establishment, iii 83 per cent of the cases. 



In 43 per cent of the cases, deliveries were made once a 

 week, while deliveries were made from two to four times 

 a week in another 18 per cent of the establishments. 



Only a small fraction of the purchasers said they could 

 think of ways in which the suppliers could improve their 

 services. 



F. Expenditures for Frozen Processed Sea Food; 

 Its Profitability (Tables 37, 3H) 



More than a third of the establishments reporting in 

 Denver said that they spent less than $250 for frozen 

 processed sea food during the preceding twelve months. 

 The highest figure reported fell between $30,000 and 

 $^9,999- Other establishments were between these two 

 extremes, with the median coming at $500. 



More than two thirds of the profit -making establishments 

 which expressed an opinion, considered frozen processed 

 sea food more profitable than other high protein foods. 



G. Government Inspection of Frozen Processed Sea 

 Food - Awareness, Effect, and Attitudes 

 (Tables 39, 40, kl, TzJ 



Three fourths of the establishments in Denver were 

 aware that they could buy frozen processed sea food, 

 which had been inspected or graded by the United States 

 Government. 



Of those who were unaware, the majority said they would 

 buy about the same amount, if Government inspected sea 

 food were available. 



