Table 32 



REASONS ESTABLISFIMENTS DID NOT BUY PORTIOMS DURING NOVEMBER, 1958 



Total Establishments Using Frozen Processed 

 Sea Food, but Not Portions 



Sell, serve little or no fish - no demand, calls for it 

 Too expensive - cheaper to use fresh fish, cheaper to 



prepaxe oxirselves 

 Serve other types - perch, shrimp, halibut, etc., other 



types more popular 

 Size of portions - prefer to cut own portions, want larger 



portions, get more with other kinds 

 Prefer to prepare own - rather bread my own, do not lilce way 



it must be cooked, prefer own methods 



No particular reason - Just didn't 



Quality not as good - doesn't meet our quality standards, 



can't tell what is in it 

 Dislike flavor - fresh fish has more flavor, no taste 



to portion controlled sea foods 

 Don't like them so wouldn't serve them 

 Use fresh fish - prefer fresh fish 

 Company makes the rules - policy against it 



All others 



Don't know, no answer 



Total 

 (100) 



i 



100.0* 

 23. !» 

 19.6 

 16.8 

 13.6 

 12.0 

 12.0 

 9.2 



i»-3 



2.2 



1.6 



•5 



6.0 



WAS PRICE A REASON ESTABLISHMENTS 



DID NOT BUY PORTIONS? 



Yes, price was a reason 

 No, price was not a reason 



No answer 



Total 



T-l* 



♦Denotes that percentages might add to more than the total because of more than one reply to a question. 



28 



