Table 24 



DO ESTABLISHMEinS THINK CUSTOMERS PREFER PORTIONS TO OTHER 

 yROZEN PROCESSED FISH - FOR WHAT REASONS? 



Total Users of Portions 



Think customers like portions tetter 



Uniform controlled servings - always the 



same amount 

 Customers order - seem to like them 

 Faster quicker to serve - no waiting 

 Attractive - eye appealing 

 Good quality - choice fish 

 Taste better - like flavor 

 Don't know - no answer 



Think customers like portions less 



Customers don't order - ask for them 

 All others 



Think customers like portions about the same 

 Don't know 



Total 



(71) 



i 



100.0 

 23.8* 



♦Denotes that percentages might add to more tiian the total because of more than one reply to a question. 



27 



