Table 44 



PREVIOUS USE OF FROZEM PROCESSED SEA. FOOD BY HONUSERS AND REASONS FOR STOPPING USE OR FOR NEVER USIHG 

 According to Type of Establishment and Sales Volume 



Total Nonusers of Frozen Processed Sea Food 



Have served frozen processed sea food before 



Lacked flavor - own prepared fish has better flavor 

 No deman-' - didn't sell enough, no volume, customers 



prefer other foods 

 Prefer to serve fresh fish 

 More expensive than other forms of fish 

 No storage 

 All others 



Have not served frozen processed sea food before 



Sell little or no fish - no demand, call for it. not 



in that business 

 Use fresh fish - prefer to serve fresh fish, fresh 



fish available all year 

 Like taste, freshness of fresh fish - don't trust 



frozen food, fresh fish tastes better, some frozen 



is kept too long 

 No storage facilities - no freezer 



Too expensive - cheaper to use fresh, prepare ourselves 

 Unable to handle preparation - no equipment, not 



enough room, no time, would need extra help 

 Just opened, don't know lAat I'll sell 

 All others 

 Don't know, no answer 



Don't know 



No answer 



92.0* 



93.9 



61.5 



92.9 



91.2 



1.0 



12.3 



• 8 



1.5 



92.2 



1.1 



88.it 



1.0 



1.9 



♦Denotes that percentages might add to more than the total because of more than one reply to a question. 



45 



