large majority of users considered them less 

 expensive, or rated them about the same. 



6. Miscellaneous Findings About Portions 

 (Tables 30, 31) 



Five sixths of the Los Angeles purchasers 

 said they specified the kind of fish when or- 

 dering portions. 



Only 3 per cent of the users suggested any new 

 portion items, not now available, which they 

 would like to have. 



7. Nonusers of Portions (Table 32) 



Establishments which used frozen processed sea 

 food, but not portions, gave a number of rea- 

 sons for not buying portions: they sold com- 

 paratively little fish, they served other 

 types of fish, portions were too expensive. 



Price also figured as a reason for not buying 

 portions in Atlanta, Denver, and Portland. It 

 was less important as a reason in the other 

 six cities of the survey. 



Suppliers of Frozen Processed Sea Food 

 (Tables 33, 3**, 35, 36) 



Establishments in Los Angeles tended to buy frozen proc- 

 essed sea food from both frozen food distributors and 

 sea food wholesalers. Most of the suppliers were within 

 50 miles of the establishment, and deliveries were usu- 

 ally made once a week. Most establishments were satis- 

 fied with the services of the suppliers. 



Frozen food distributors supplied 1*9 per cent of the 

 establishments, while sea food wholesalers accoimted 



for another k2 per cent, -ome of the smaller establish- 

 ments used such suppliers as supermarkets and groceries. 



Los Angeles suppliers were often located further from 

 the establishments than was the case In other cities. 

 Fifty-two per cent of the suppliers were within ten 

 miles of the establishment, while another k^ per cent 

 were between ten and 50 miles away. 



In almost half the cases, deliveries were made once a 

 week, while deliveries were made from two to four times 

 a week in about a quarter of the establishments. 



Only a small fraction of the purchasers said they could 

 think of ways in which the suppliers could improve their 

 services. 



Expenditures for Frozen Processed Sea Food; 

 Its Profitability (Tables 37, 3^) 



More than a third of the establishments reporting in Los 

 Angeles said that they spent less than $250 for frozen 

 processed sea food during the preceding twelve months. 

 The highest figure reported fell between $50,000 and 

 $99,999 Other establishments were between these two 

 extremes, with the median coming at $1*72. 



Five eighths of the profit-making establishments which 

 expressed an opinion, considered frozen processed sea 

 food more profitable than other high protein foods. 



G. Government Inspection of Frozen Processed Sea 

 Food - Awareness, Effect, and Attitudes 

 (Tables 39, hO, 41, k2) ■ ' 



Four fifths of the establishments in Los Angeles were 

 dware that they could buy frozen processed sea food, 

 which had been Inspected or graded by the United States 

 Government. 



Of those who were unaware, a small number said they 



