Table 24 



DO ESTABLISHMENTS THINK CUSTOMERS PREFER PORTIONS TO OTHER 

 FROZEN PROCESSED FISH - FOR WHAT REASONS? 



Total Users of Portions 



Think customers like portions better 

 Customers order - seem to like them 

 Uniform controlled servings - always the 



same amount 

 Economical 



No bones - safer for children 

 Attractive - eye appealing 

 Good quality - choice fish 

 Faster quicker to serve - no waiting 

 All others 

 Don ' t know - no answer 



Think customers like portions less 

 Lack flavor - not as tasty 

 Customers don't order - ask for them 

 Portions too small 

 Don't know - no answer 



Think customers like portions about the same 



Don't know 



No answer 



Total 

 (117) 



i 



100.0 



39-9 * 



11.2 



10.1 

 5.0 



>*.^ 



2.8 

 1.7 

 3.9 

 5.6 



2.8 



,6 



.6 



1.0 



1*1.0 



13.5 

 2.8 



*Denotes that percentages might add to more than the total because of more than one reply to a question. 



32 



