Table 32 



REASONS ESTABLISHMENTS DID HOT BUY PORTIOMS DURING NOVEMSER, 1958 



Toral Establishments Using Frozen Processed 

 Sea Food, but Hot Portions 



Sell, serve little or no fish - no demand, calls for it 

 Serve other types - perch, shrimp, halibut, etc., other 



types more popular 

 Too expensive - cheaper to use fresh fish, cheaper to 



prepare ourselves 

 Size of portions - prefer to out own portions, vant larger 



portions, get more with other kinds 

 Prefer to prepare own - rather bread my own, do not like way 



It must be cooked, prefer own methods 

 Don't like them so wouldn't serve them 



Quality not as good - doesn't meet our quality standards, 



can't tell what is in it 

 No particular reason - just didn't 

 Use fresh fish - prefer fresh fish 

 Didn't know it was available 

 Dislike flavor - fresh fish has more flavor, no taste 



to portion controlled sea foods 

 Just opened the restaurant - don't know what we will handle 

 Company makes the rules - policy against it 



All others 



Don't know, no answer 



Total 



(19") 

 * 

 100.0* 

 29-5 



24.1 



19-3: 



11-5 



i*.l 

 3-7 



3.1* 

 1-7 

 1.1* 



1.0 



1.0 



.7 



It.l 



3.1 



WAS PRICE A REAS'.^N ESTABLISHMENTS 



DID NOT BUY PORTIONS? 



Total Nonusers Who Did 



Not Voiuntee- 



Pri"e as a Reason 



Yes, price was & reason 

 No, price was not a reason 



No answer 



Cl6l} 

 * 

 100. c 



50 

 86.1 



10.9 



♦Denotes that percentages might add to more than the total because of more than one reply to a question. 



40 



