any new portion items, not now available, which 

 they would like to have. 



7. Honusers of Portions (Table 32) 



Establishments which used frozen processed sea 

 food, but not portions, ^ve a number of reasons 

 for not buying portions: portions were too ex- 

 pensive, they served other types of fish, or 

 they sold comparatively little fish. 



Price also figure^ as a reason for not buying 

 portions in Denver, Los Angeles, and Portland. 

 It was less important as a reason in the other 

 six cities of the survey. 



E. Suppliers of Frozen Processed Sea Food 

 (Tables 33, i^ , 35, 3^ 



Establishments in Atlanta tended to buy frozen proc- 

 essed sea food from sea food wholesalers, usually less 

 than ten miles away, to have it delivered once a week, 

 and to be satisfied with the services of the suppliers. 



Sea food wholesalers supplied 72 per cent of the estab- 

 lishments, while frozen food distributors accounted for 

 another 20 per cent. 



Main suppliers were located less than ten miles from 

 the establishment, in 78 per cent of the cases. 



In almost half the cases, deliveries were made once a 

 week, while deliveries were made from two to four times 

 a week in about a quarter of the establishments. 



Only a small fraction of the purchasers said they could 

 think of ways in which the suppliers could improve their 

 services. 



F. Expenditures for Frozen Pr cessed Sea Food; 

 Its Pr-fitability (Tables 37, 38) 



A third of the establishments reporting in Atlanta 

 said that they spent less than $250 for frozen proc- 

 essed sea food during the preceding twelve months. 

 The figures ranged upward to $100,000 and over, with 

 the median coming at $1+50. 



Five eighths of the profit-making establish, ents which 

 expressed an opinion, considered frozen processed sea 

 food more profitable than other high protein foods. 



Government Inspection of Frozen Processed Sea 

 Food - Awareness, Effect, and Attitudes 

 (Tables 39, ^0, ttl, k2) 



All but 15 per cent of the establishments in Atlanta 

 were aware that they could buy frozen processed sea 

 food, which had been inspected or graded by the 

 United States Government. 



Of those who were unaware, a small number said they 

 would buy more sea food if Government inspected sea 

 food were available. Most said either that they 

 did not know or would buy about the same amount. 



Of the establishments aware that they could buy 

 Government inspected or "graded sea food, almost all 

 had bought some. When purchasers were asked if the 

 inspection had affected the amount of frozen processed 

 sea food which they bought, 6 per cent said the in- 

 spection had caused them to buy more. 



H. Nonusers of Frozen Processed Sea Food; Cold 

 Storage Facilities (Tables U3, kh, h5) 



Most nonusers in Atlanta said they had never bought 

 frozen processed sea food with the main reason givep 

 being that they sold little or no fish. 



