34 Journal of the Department of Agriculture. 



Brand. 



In order to prevent confusion each fertilizer or farm food must 

 be given a " brand." A brand is defined as " the impression of any 

 letter, number, geometrical iigure, mark, sign, or character, or com- 

 bination thereof of sufficient size and of suitable colour to be easily 

 legible, upon any bag, barrel, package, or parcel containing any 

 particular brand of fertilizer, farm food, seeds, 'U' pest remedy, and 

 sufficient to identify it and to distinguish it from any other kind of 

 fertilizer, farm food, seeds, or pest remedy, or in the case of seeds 

 within such bag, barrel, package, or parcel." (Section 26.) 



In short, a brand is of the nature of a trade mark. The brand 

 serves to distinguish the bone meal, for example, sold by one firm 

 from that sold by another. A register of brands is kept by the 

 Department, and " the acceptance for registration of any proposed 

 brand or brands shall be subject to the approval of the Department, 

 and no brand deemed by the Department to be so similar to one 

 already registered as to be liable to be mistaken for the latter or to 

 be of an insufficiently difitiuctive nature for the purposes of these 

 regulations shall be accepted for registration." 



The brand must be legibly and durably marked on all receptacles 

 in which fertilizers or farm foods are offered for sale or sold. 

 (Regulation 5.) 



A vendor is not compelled to use a different brand for each class 

 of fertilizer sold ; thus there may be an " XYZ " brand of bone meal 

 and an " XYZ " basic slag offered by the same firm, the name of the 

 fertilizer serving in such case to distinguish the one from the other. 

 The same vendor is not, however, permitted to use the same brand for 

 two fertilizers having the same name but differing in chemical com- 

 position. For example, if a vendor wishes to register two qualities of 

 bone meal he may do so provided a separate brand is used for each. 

 Thus: — 



Firm. Name of Fertilizer. Brand. 



(1) AB & CO. Bone Meal. XYZ 



(2) AB & CO. Bone Meal. PQR 



The net result is that every fertilizer offered for sale is dis- 

 tinguished from every other by the name taken in conjunction with 

 the brand. 



Naturk. 



The fertilizer must be sold under the appropriate name. This 

 is so obvious as to need no explanation. The nature of the fertilizers 

 which may be sold under certain names is, however, defined or 

 partially defined by some of the regulations. Thus, bone dust must 

 be of such fineness as to permit of at least 50 per cent, thereof passing 

 a sieve having round holes 1 mm. in diameter [Eegulation No. 15 

 (2)], whilst basic slag must be sufficiently fine to permit of at least 

 80 per cent, thereof passing a specified sieve [Regulation No. 11 (2)]. 

 Attention is particularly called to the definitions .if sulphate of potash 

 and muriate of potash implied by Regulation No. 18 (1). No ferti- 

 lizer may be sold under the name sulphate of potash (potassium 

 sulphate) unless it " contains " at least 48 per cent, of potash, that is, 

 the article must consist of not less than 88.5 per cent, of actual 

 jjotassium sulphate; and similarly for muriate of j)otasli. 



