more higher income households bought by brand 



lower income 



middle income 



higher income 



•^ -^ -^ 



•«»• o> »-^ 



tr> o ep 



CO ^- ^ 



^ S^ ^ 



r~-. if» c> 



CO cvi 3: 



CM CO ^ 



26 



'»mtii 



SHRIMP 



^number in sample too 

 small for reliability, 

 shown for consistency only. 



^ ^ ^ 



to Oi t*» 



