table of contents 



Preface 



Introduction 1 



How the survey was planned 1 



The interviewing 3 



What the survey measured 4 



Graphic presentations ' 



Households serving canned fish or shellfish » 



Regional differences — canned fish ° 



Regional differences— canned shellfish 1" 



Seasonal variations in serving |1 



Brand advertising J~ 



Quantities bought at one time— tuna 1* 



Quantities bought at one time— salmon 14 



Quantities bought at one time— sardines 15 



Household inventory— tuna 16 



Household inventory— salmon , 17 



Household inventory— sardines 1° 



Ways of serving — tuna 1" 



Ways of serving— salmon 20 



Ways of serving— sardines 21 



Income and households serving 22 



Income and households serving— by species 23 



Ways of serving salrtion— by income groups. 24 



Income groups — domestic and imported sardines 25 



Brand preference by income groups 26 



Household size and canned fish served 27 



} and frequency of serving — tuna 28 



; and frequency of serving — salmon 29 



? and frequency of serving — sardines 30 



■ and quantities bought at one time— tuna 31 



Household size and quantities bought at one time— salmon 32 



Household size and quantities bought at one time— sardines 33 



Size of community and species served 34 



Size of community and specialty products 35 



Size of community and ways of serving— tuna 36 



Size of community and ways of serving— salmon 37 



Size of community and ways of serving— sardines 38 



Size of community— domestic and imported sardines 39 



Size of community and brand names^ ™ 



Religious affiliation and species served »1 



Race and species served ~ 



Age groups and species served • ■ ■ • ** 



Households serving canned pet food containing fish ** 



Quantities of pet food containing fish bought at one time *» 



Household si; 

 Household si: 

 Household si: 

 sehold ! 



46 



IMT.-OUP. SEC., lASH., D.C. HOST 



