REVIEW OF LUMBER INDUSTRY AFFAIRS 249 



shrinking as they are known to be and with timber as essential as it 

 certainly is. That the manufacturers should find it profitable, and pre- 

 sumably necessary, to invest great sums in advertising their product is 

 certainly worthy of attention. Evidently they have agreed with Thelen 

 ("Substitution of Other ^Material for Wood," 1917), that "kmiber is no 

 longer a necessity and must be sold in competition with other materials ; 

 hence merchandising methods at least as modern and efficient as those 

 of its competitors are necessary. This involves efl:ective advertising." 



But the world's recent experience would seem to contradict such a 

 conclusion, and this feeling is editorially expressed by the Lumber 

 Trade Journal (September i, 1918, page 13) : "The welfare of man- 

 kind, in peace or war, demands the use of lumber, regardless of the 

 price is has or may maintain." 



In any case the Cypress Association has increased its assessment 

 from 20 to 50 cents per thousand feet, and plans an even greater pub- 

 licity campaign than that of its past, and a committee report to the 

 American Hardwood Association, principally interested in southern 

 hardwoods, recommends that "we should not play second fiddle to cy- 

 press," and urges a budget of $50,000 for gum and $100,000 for oak, 

 equivalent to an assessment of about 121^ and 33>^ cents per thousand 

 respectively (American Lumberman, December 21, 1918, page 37). 



It should also be noted that a Wood Wheel Manufacturers' Associa- 

 tion has come into existence and has initiated an extensive campaign 

 in the national magazines. 



Further, that a very large southern pine concern has done likewise, 

 in effect trade-marking its lumber, each piece of which, it seems, is to 

 bear the firm stencil — certainly an innovation without precedent. 



The National Lumber Manufacturers' Association has proposed a 

 budget for the current year in which $60,000 out of a total of $132,000 

 is for the Trade Extension Department (concerning which see the 

 remarks of President Kirby to the West Coast lumbermen in July, as 

 previously noted) . For itemized budget, see Lumber, October 21, 1918. 



ASSOCIATED LUMBERMEN ASK FOR ADEQUATE CENSUS 1 



On November 23, acting upon a suggestion of the War Industries 

 Board and under the auspices of the National Lumber Manufacturers' 

 Association, probably the largest meeting of lumbermen ever assembled 

 took place in Chicago. Some 32 regional associations and upward of 

 1,000 individuals were present. Problems of "reconstruction" were 

 principally considered. The resolutions adopted included two of par- 



