270 ' JOURNAL OF ECONOMIC ENTOMOLOGY [Vol. 2 



paratively small number of farmers and to Experiment Station work- 

 ers, and which are republished in an abridged form for the general 

 agricultural public. This ideal arrangement has not been possible as 

 yet for most of the Stations. 



If the bulletin is to be read it must be made attractive and there 

 is very little use of printing large editions and giving them wide cir- 

 culation unless they are read. With the surfeit of agricultural papers 

 and popular magazines now to be found on the table of every farmer 

 who reads at all, there is little chance for the station bulletin unless 

 it be put in attractive form. One of the first considerations is typog- 

 raphy. This, again, is not always within the control of the ento- 

 mologist but he can at least prevent glaring errors. The main head- 

 ings should be in type which will strike the eye and clearly subdivide 

 the important parts of the publication. Smaller type should be used 

 for the sub-headings and those paragraphs which it is desirable ta 

 bring forcibly to the attention of the reader. Care should be taken 

 that headings of equal value should be in similar type. To secure 

 uniformity in this regard the N. H. Station has recently adopted a 

 style board or sheet showing the typography in use in its publica- 

 tions. This has been in use to the writer's knowledge in some other 

 stations and is found to be exceedingly helpful in the preparation of 

 manuscript for the printer and aids very much in securing a uniform 

 appearance in all the publications of the station. If there be no uni- 

 form rule for all the Station 's publications, the entomologist may well 

 make up one for himself. Extremes in the use of typography are 

 often seen, both thru lack of its appreciation as well as carrying it 

 to excess. In some the headings are of a uniform type whether they 

 be of more or less importance, while in others there is such a multi- 

 plicity of styles of type as to make the publication look more like an 

 advertising sheet than a bulletin and which are decidedly unpleasing 

 from a typography standpoint. Examples of these may easily be 

 found but in looking over files of our publications, two have happened 

 to particularly come to the notice of the writer. A concise, logical and 

 well paragraphed summary printed in black face type, either at the 

 beginning or the end of the bulletin is of great aid to the reader and 

 will often insure a further reading of those parts of the publication 

 in which he is interested. 



Illustrations are a matter of the greatest importance in securing 

 an attractive bulletin. Half-tones are at present the most desirable 

 and popular form of engraving where they can be used. Half-tones 

 should always be put on calendered paper and where many are to be 

 used, 70 lb. super-calendered will give the best results and is the 



