A SKCOND PLKA FOR ASSERTION 119 



will work out automatically whether or not any jniblic control over 

 private lands is exercised. 



The time has come to show the public that the lumber industry for 

 its permanent prosperity is dependent upon forestry. It is to the 

 advantage of the industry that the public should be more fully informed. 

 There will be little real objection by the clear thinkers among the 

 private land owners to greater assertiveness along this line on the 

 part of the forester. 



Mr. Sterling, in his article in the November number referred to 

 above, says : "They" (referring to private land owners) "will welcome 

 foresters in their woods and pay the bill, to exactly the extent that it 

 can be made a business project." In using the phrase "a business 

 project" it might appear that Mr. Sterling had assumed the "'mental 

 adjustment" appropriate to the business of lumbering. Forestrv can 

 always be made "a business project" when it is desired to engage in 

 the business of forestry, instead of the business of Imnberinn. The 

 condition apt to exist is that the owner desires to obtain both the 

 immediate profits of lumbering and the future profits of forestrv and 

 finding this impossible terms forestry impractical when the ^rouble 

 lies with his unwillingness to invest the capital needed to conduct the 

 business of forestry. If any plea for "mental adjustment" is timely 

 (as Mr. Sterling says it is), then it should be a plea that men in the 

 profession of forestry secure and testify to such "mental adjustment" 

 as is consistent with the business of forestrv 



