194 journai, of forestry 



Re^port of the Treasurer for 1919 



The report for the present year shows, as might be expected, that 

 the Society is experiencing an increased cost of Hving. The full effect 

 of this tendency is not shown by the figures, since it is only with the 

 printing of the last two issues of the Journal that the printer's bill 

 has increased 30 per cent. Expenses for plates and line cuts, for proof- 

 reading, envelopes and mailing, and stationery have likewise gone up. 



It will be noticed that the figure given for the publication and dis- 

 tribution of the Journal ($3,172.16) includes $337.45 for the printing 

 of the last issue of the preceding volume. It does not, however, include 

 the last two issues of the present year. The cost of these is given under 

 liabilities at $1,194.47. 



The average cost of printing and distribution of the seven issues of 

 the Journal covered in the present report was $453.16 for each issue. 

 This is an average cost per copy of 38 cents as compared with 33 cents 

 for last year. 



The receipts from advertising and from the sale of back numbers 

 of the magazine have increased slightly, but not in proportion to the 

 expenditures. The excess of assets over liabilities is $643.21, as com- 

 pared with $1,017.32 at the beginning of the year. 



Evidently measures must be taken to increase the revenue of the 

 Society in order to meet its increased expenditures. This can be done 

 by increasing the sale price of individual numbers of the Journai, from 

 50 cents to 75 cents apiece ; and the subscription price to non-members 

 from $3 to $4 a year. Previous subscribers should not receive the 

 magazine until they have renewed their subscriptions, as the Society 

 has lost about $100 worth of magazines annually by sending out the 

 first three issues before removing the stencils of persons who have 

 not paid up. 



An estimate of receipts during 1920 at the present rates is as follows : 



Annual dues, 350 at $5 $1,7.")0.00 



Annual dues, 20 at $4 80.00 



Subscriptions, 600 at $3 1,800.00 



Sale of back numbers and separates 150.00 



Advertising 225.00 



Interest on bank deposit 25.00 



Total $4,030.00 



By adopting the measures suggested above the receipts can doubtless 

 be increased by $600. 



