Conimeni 373 



and of furnishing insight through personal knowledge into special 

 requirements of markets. 



Of course, all this literature, which is distributed freely by 

 the hundred thousands, is frankly propagandist and advertising 

 matter, but considering the source, must be truthful and authori- 

 tative, devoid of extravagant claims which a private concern might 

 make. 



From the forester's point of view at first sight, this canvassing 

 would appear out of his field, but as a matter of fact, application 

 of forestry methods can only be afforded when the cost of the 

 dead work — dead for the present — , always involved in any for- 

 estry work — work for the future — , is covered by the price obtain- 

 able for the present product. To find profitable markets and ex- 

 tension of use of minor materials particularly seems to us a most 

 needful undertaking, especially in British Columbia, where for 

 years the lumber industry has been suffering by its distance from 

 markets. 



There is one result which will come to the Forest Branch from 

 this well directed propaganda, which must not be underrated, 

 namely, that it will ingratiate itself with the lumber industry 

 and through that with the politicians, so that it will be possible 

 more readily to inaugurate conservative processes of forestry 

 practices. We congratulate Mr. MacMillan on his enterprise in 

 going out beyond mere routine administrative work ! 



