■252 JOURNAL OF ECONOMIC ENTOMOLOGY [Vol. 4 



records of any species being at once available at all times. I am 

 able at a moment's notice to find any particular note that I have made 

 during the past year on any one of the hundreds of species of insects 

 studied, whether yet determined or still without name, and anyone 

 who familiarizes himself with the scheme as outlined can do the same. 

 This is of course the test of any system of note keeping. Its proof is 

 in its convenience and utility. I know of no other general record 

 scheme that is at once so simple and so conveniently available at all 

 stages of the work. 



SOME WAYS OF REACHING THE PUBLIC 

 By H. A. GossARD 



Last year I presented by title to the Association of Economic En- 

 tomologists a paper which has since been published in the Journal 

 OF Economic Entomology on "The Value and Make-up of State and 

 County Fair Exhibits." In this, I discussed one of the methods I 

 use to acquaint the public with the entomological work of the Ohio 

 Agricultural Experiment Station. This special feature of our work 

 will, therefore, need no further mention in this paper. It is with the 

 hope that a discussion of other methods of gaining publicity may 

 bring to me some profitable suggestions from my fellow-workers 

 and that I may impart a few to them that I offer this paper. 



Of course, the main reliance of the official economic entomologist 

 for publishing his results must be through the customary medium of 

 publicity used by the institution with which he is connected. This 

 is usually by means of the bulletin, circular and annual report. Pro- 

 fessor Sanderson has given so good a discussion relating to "Publica- 

 tions of the Station Entomologist" in No. 4, Vol. 2 of the Journal 

 OF Economic Entomology that I shall pass over this subject quite 

 briefly. 



I wish, however, to emphasize the recommendation that such pub- 

 lications be generously illustrated. A carefully chosen, significant 

 cut on the outside cover page of such a pamphlet secures for it a 

 favorable impression before it is perused, and nearly always insures 

 its being read. Abundant and good illustrations should also be scat- 

 tered through the body of the pamphlet. The contents of the bulle- 

 tin must, of course, depend upon the studies of the writer, but every 

 entomologist has many lines of work open to him, and he should 

 remember in making his selection that some of these will yield imme- 

 diate and valuable results to his constitutents, while other questions 

 •equally easy to choose, and equally important, considered from the 



