WE SHALL CONTINUE THE OFFERS MADE IN THE 

 FOLLOWING LETTER FOR 30 DAYS. 



Chicago, Ihh., November, 1897. 

 To OUR Subscribers and Friends : 



We now have the pleasure of inviting your subscription for " Birds" for 

 1898. Almost a year has passed since the first number of this magazine was 

 presented to the public. From the day of its first appearance not a month has 

 passed without enrolling at least 1,500 annual subscriptions. By the first of 

 December, 1897, 20,000 names may be found on our lists, and the purchases 

 each month at the news stands are as many more. 



We have only one apology to make, and that is the tardiness with which 

 our magazine has appeared. This has been the result of three definite causes : 

 First — the intricacies of a new process, which only of late has been developed 

 to practical use; second — the unprecedented demand for back numbers. During 

 the year we have printed four large editions of both January and February 

 numbers, three large editions of both March and April, and two editions of the 

 supplementary pictures for May and June. Third — New postal rulings require 

 us to mail the supplementary pictures under separate cover and stamp. This 

 compelled us to make new arrangement of our subscription list, materially 

 retarded our work, caused mistakes, and necessitates our adding 50c. to price of 

 sheets to cover additional expense in mailing. We now have overcome all 

 these difficulties, and from January, 1898, each subscriber will receive Birds 

 regularly early in the month. 



The success of Birds is due to its magnificent color illustrations produced 

 by Color Photography, and its unique treatment of the text. Popular, and yet 

 scientific, it is interesting to old and young alike. 



For 1898 the same general features will be maintained. Four pages of 

 text will be added, and eight full pages of illustrations will take the place of 

 ten. Whenever possible, groups will be presented, showing male, female, and 

 young, so that the number of birds portrayed will be increased. 



With this fair record and brilliant prospects, it is with confidence of an 

 early response that we ask your subscription for 1898. 



The prices will remain as follows : 



BIRDS in twelve monthly numbers $1.50 a Year 



Supplementary pictures, (same as in magazine proper) . $1.00 a Year 



SPECIAL TO teachers: 



BIRDS and supplementary pictures to one address . . $2.00 a Year 



Would You Like your Subscription Free for J 898? 



Any one who will send us before January I, 1898, four cash annual sub- 

 scriptions for Birds at the regular price for 1897 or 1898, may have 



BIRDS FOR 1897 OR 1898, or for three subscriptions, 

 BIRDS VOL. I OR II, BEAUTIFULLY BOUND IN CLOTH. 



There is not one of our subscribers who cannot show Birds to four of his 

 or her friends, and receive their subscriptions. One subscription for two years 

 counts as two for one year. 



Do you not want to send Birds to some of your friends for a Christmas or 

 birthday present ? Nothing would please them more. 



Please fill out the accompany ingorder, writing names andaddress _' with care: 



NATURE STUDY PUBLISHINQ CO., 



Chicago, itl. 



Copyright' 189S. Unterea at tne cnicago rosi unicc as occuim ^-las^ 



