COMMUNITY CRUSADE IN CALIFORNIA 83 



been. Not very long after the work had been in 

 progress, the matter was seen in a different light, and 

 it was agreed that the best kind of advertising was the 

 fact that malaria was being combated with vigor. 

 It is now wisely said that "An open policy of educa- 

 tion, with evidence of active work toward the eradica- 

 tion of a disease, immediately engenders confidence. 

 Investors say, 'Here is a community that has 

 waked up and is going ahead. They've got the coun- 

 try and the resources. Its future looks good to me. 

 I'll buy.'" 



Thus was launched what will pretty surely be con- 

 sidered one of the pioneer civic movements against 

 malaria specifically, and undoubtedly the first of its 

 kind in the state. 



In a recent publication Dr. L. O. Howard laments 

 the fact that there are so few mosquito campaigns 

 that are directed primarily against the Anopheles 

 (malaria-bearing) mosquitoes. "In the United States, 

 it is sad to relate, almost nothing has been done in the 

 way of an active campaign against malaria alone, even 

 in the restricted localities. It is true that extensive 

 work has been done against mosquitoes, but in the 

 most of these cases the incentive does not seem to 

 have been to better the health of the people nor to 

 stamp out the malaria." Unfortunately, Dr. Howard 

 was for some reason not informed of California's lead- 

 ing role in this respect. In a conversation with the 

 writer on his recent visit to this state, he (Dr. Howard) 



