Page 



CHAPTER Vn - SPECIAL ASPECTS OF MARKETING 53 



Packaging 5U 



Technological aspects —- — — ^l^ 



Package coverings — — — 5U 



Glazes ~ — — _ — ^ij. 



Films and wraps — — — 55 



Packages and cartons — — — — - — - — — - — — 55 



Outside wrappers or overwraps — — _ 57 



Master cartons — — ~ — — 57 



Wrapping machinery 59 



General considerations in package selection — — — — 59 



Canned pack sizes — — — ~ — 59 



Storage 61 



Storage life 68 



Statistics on cold storage holdings 68 



Cold storage costs 72 



Transportation 73 



Quality preservation and control 78 



Causes of quality deterioration — 78 



Methods of detecting spoilage 78 



Chemical analysis 79 



Taste panel testing — — — — 80 



Ultraviolet light 80 



Quality control 81 



Aboard ship ■ 81 



In canning establishments — 82 



In freezing establishments 83 



During transportation — — 8ii 



Market Communications -— — 85 



Appendix "A" 86 



Appendix "B" 9ii 



Bureau of Commercial Fisl^rlaa sources of 



information on the snrimp industry — 9U 



Selected fteferences — — ~ — — — 96 



CHAPTER Vin - CONSUMPTION AND PRICES 101 



Consumotion Patterns 102 



Forms in which shrimp are consumed — 102 



Consumption in households — 102 



Consumption in public eating places — 103 



Nutritive Value I0I4. 



Statistics on Apparent Consumption IO8 



Trend in apparent consumption (edible weight) — — • IO8 



Comparison of per capita consumption with other protein 



foods 108 



1975 Consumption i^quirements — — — — — — 108 



Vlll 



