Some of the wholesalers interviewed featured shrimp in the line 

 offered to the retailer or joined the retailer in the promotion of the 

 product. In a few instances, wholesaler promotion took the form of special 

 bonuses for salesmen, price cuts, intensified contacts with institutional 

 customers, improvement of labels, and sponsorship of sales contests in 

 conjunction with packers. 



TABLE VI - 3. --SECONDARY WHOLESALERS' RANKING 



OF THE RELATIVE POPULARITY OF SHRIMP PRODUCTS 



WITH THEIR CUSTOMERS, 1955 



Wholesaler preferences for featuring shrimp and other selected 

 products together with package size preferences are listed in table TL - k 

 Part A and Part B. 



TABLE VI - U.-- SBCONDAHI WHOLESALERS' RANKING 

 OF THEIR PREFERENCES FOR FE/VTURINQ SHRIMP AMD 

 OTHER SELECTED FISH AND SHELLFISH PRODUCTS, 1955 



Part A 



20 



