The 6 percent of food stores which handled sales of fresh and 

 biilk-frozen shrimp accounted for 29 percent of total food store business. 6/ 

 The 63 percent of stores which handled canned shrimp accounted for 77 per- 

 cent of total food store sales. This indicates that shrimp products were 

 stocked primarily by the larger retail outlets. 



Figure VI - 2 graphically illustrates the retail distribution 

 picture of shrimp products. Since the retail distribution percentages 

 were computed on the basis of total " exposure-to-sale " during the survey 

 period, i.e., for stores which handled shrimp and shrimp products at any 

 one time during the months of August and September 1955^ they must not 

 be interpreted as representing the extent of actual distribution on any 

 given day. On October 1, the date of the inventory audit, the stores 

 which had frozen shrimp in stock were estimated to account for only 53 

 percent of total dollar sales of all food stores in the sample as against 

 the corresponding 6l percent of stores which carried frozen shrimp at 

 some time during the 2-month period. The percentages for individual 

 shrimp products were as follows: 



TABLE VI - 5.--A. "EXPOSURE-TO-SALE" MEASUREMENT 



6/ Total sales for the five groups of stores represented in the sample 

 in 19^+8 were in the neighborhood of $26.14- billion according to Census 

 of Business soTirces. On the basis of preliminary statistics it can be 

 estimated that the corresponding dollar totaJ. in 195^ was about 25 

 percent higher. 



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