TABLE VI - 10. --RETAILERS' RANKING OF SELECTED 

 FISH AND SHELLFISH PRODUCTS IN ORDER OF 

 IMPORTANCE IN THE RETAIL MARKET, 1955 



Eighty-six percent of the stores did not experience any diffi- 

 culties in having their shrimp orders filled. Lack of availability of 

 the products at wholesale was the principal reason for orders remaining 

 unfilled in those instances when difficulties were experienced. 



Complaints about the quality of their purchases were voiced by 

 15 percent of the stores. They related for the most part to frozen and 

 fresh shrimp. Among the types of complaints listed, by far the most 

 important dealt with the excessive iodine content of the product. Other 

 specific complaints about quality were: 



Color not consistent 

 Breading too heavy 



Complaints about the high cost of purchases were made by a 

 small proportion of retailers. Eighty- eight percent of the stores did 

 not experience any difficulty in obtaining all the shrimp they wanted 

 at prevailing prices in the locality in which they were situated. 



Ui 



