TABLE VI - 14.— RETAILERS' PACKAGE SIZE 

 PREFERENCES FOR FISHERY PRODUCTS AMD REASONS 

 STATED FOR SUCH PREFERENCES, 1955 

 Part B 

 (in order of importance) 



Frozen shrimp 



Cooked breaded 



shrimp 



Uncooked breaded 



shrimp 



16 oz. - Cheaper and convenient 

 Customer preference 



12 oz. - Easy to handle 



Suits more families 

 Good consumer value 



10 oz. - Custoner preference 

 12 oz. - Suits more families 

 16 oz. - Customer preference 



12 oz. - Cheaper and convenient 

 16 oz. - Larger package best 

 10 oz. - Customer preference easy 

 to handle 



Specialty 



shrimp 



Fish sticks 



5 and 6 oz. - Easy to handle 



12 oz. - Suits more families 



10 oz. - Good consumer value 

 Customer preference 



12 oz. - Good cons\mier value 

 Easy to handle 

 Cheaper and convenient 



8 oz. - Customer preference 

 Better markup 

 Good consximer value 



16 oz. - Larger package best 



Tuna pies 



Cooked and 

 peeled shrinip 



Canned shrimp 

 Fresh fish 



Frozen fish 

 Broken shrimp 



10 oz. - Good consumer value 

 6-7-8 oz. - Customer preference 



16 oz. - Do not like to clean 



5 oz. - None given 



None given 

 Better markup 



16 oz. - Cheaper and convenient 



10 oz. - Cheaper and convenient 



U8 



