FOREIVORD 



As one part of an overall plan under the Saltonstall- 

 Kennedy Act (68 Stat. 376) to assist the fishing industry in the 

 production and marketing of its products, the Fish and Wildlife 

 Service undertook a natiorwide survey of public eating places for 

 the purpose of developing basic information about the public 

 feeding market for fishery products, A sample of proprietors of 

 such establishments or their representatives were asked various 

 questions pertai-ning to the manner in which fish and shellfish 

 were sold, the manner in which they were purchased, suggestions 

 for improvements in fishery products and other questions. 



This is the first time that a natiom/ide fish and shell- 

 fish survey of this kind and scope has been undertaken. As a 

 result of this survey the Fish and VJildlif e Service and the fishing 

 industry now have information on the quantity used and the con- 

 sumption pattern of fish and shellfish in public eating places. In 

 any plans for promoting fish consumption, the fishing industry now 

 knows that eating establishments represent a most fertile field; 

 notably so in drinking places and drug stores, and to a lesser 

 extent in restaurants and cafeterias. The fishing industry, no 

 doubt, will be encouraged by the survey finding that increased 

 sales of fishery items is looked upon with favor by the proprietors 

 of public eating places since profits from fishery products are 

 relatively high when compared with other protein foods. 



The data on which the study is based were collected by 

 the Bureau of the Census during the last two weeks of May 1955 in 

 accordance with an inter-agency arrangement between the Fish and 

 Wildlife Service and the Bureau of the Census made to utilize the 

 field and statistical tabulating staff of that agency. 



The plan for the survey was developed in the Economics 

 and Cooperative Marketing Section of the United States Fish and 

 Wildlife Service under the guidance of the Chief of the Section, 

 Dr. Richard A. Kahn, and the Assistant Chief of the Section, 

 Walter H. Stolting. Both supervised the execution of the plan. 

 The questionnaire and specifications for the survey work vrere 

 developed by Noriar Pahigian, Statistician, Adolph Scolnick, 

 Statistician and Moriar Pahigitin prepar^ed the final report. 

 In checking the tabiiated mt.terial, Evelyn Kramer, Statistical 

 Assistant and Donald FitzGibbon, Commodity Industry Analyst 

 were helpful. 



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