Table 1 



ESTIMATED PROPORTION OF TOTAL FISH AND SHELLFISH 

 CONSUl^'ION I-URKETED TI-{ROUGH PUBLIC EATING PLACES, 

 BY liARKET FORMS, 1955 



Estimated percent of 

 J. total consiunption in 



public eating places 1/ 



Fresh and fro sen fish 37 



Fresh fish 38 



Frozen fish 36 



Canned fish 5 



Fresh and frozen shellfish 51 



Shrimp 60 



Lobster 81 



1/ Estimates of annual consuioption of fish and shellfish 

 in public eating places were based on reported pur- 

 chases during a one-week survey period in Majjr 1955 

 for the three most popular species sold in any given 

 establishment. Estimates of total annual consumption 

 of fishery products vrere based on landings plus 

 irajKDrts minus exports. Because of the restriction to 

 the three most popular species of fish and shellfish, 

 the figures shown are rftinimuiii values. In addition, 

 the expansion of one-week data to annual figures 

 necessarily makes these estimates of qiaestionable 

 reliability* 



With eii'ldence that food consumption outside the home is on 

 the increase, and with United States population expected to increase 

 by 25,000,000 within the next ten years, it is no wonder that the 

 fishing industry is becoming more and more interested in the public 

 feeding field as a market for its products. The fishery industry is 

 aware of the potential for increasing its sales to public eating places. 

 Yet, it finds relatively little market research material available to 

 guide it in its work. 



This project was designed to contribute more Information to 

 aid the fishing industry and general public in obtaining a better under- 

 standing of the present use and outlook for future use of fisheiy 

 products in public eating places. 



