CCWSUMER PURCHASES AND PREFERMCBS 



Fresh Pish and Shellfish 



Seventy-three percent of the consumers in the Pacific Coast 

 States bought some fresh, frozen packaged, or smoked fish or shellfish 

 during the preceding year for home consumption. 1/ About li3 percent of 

 the non-purchasers gave "don't like it" as their reason for not buying 

 fish. Twenty percent of the non-purchasers caught their ovn fish. In 

 Washington and Oregon, 38 and 31 percent of the respective non-purchas- 

 ing households gave this reason for not buying fish* 



DonH like 

 Catch own 



Prefer canned 



Not accustomed 

 to eating 



Not available 

 Dislike odor 

 Other 



l42.7^ 



20.3^ 



12.1^ 



2.8^ 

 1.9% 



is.e% 



FIGURE - 1. — Reasons for not purchasing fresh, frozen 

 packaged, or smoked fish or shellfish. 

 Pacific Coast States, 1956 



1/ Throughout this report the term "fish" includes fish and shellfish. 

 The term "smoked" includes smoked and kippered fish* 



