Jewish 



Catholic 



Protestant 



No religious 

 preference 



73.3^ 



58. U^ 



SS.3% 



hS,3% 



FIGURE - 3. — ^Percent of all households purchasing fresh fish, 

 "by religious groups. Pacific Coast States, 1956 



At least 23 percent of the consimers, and as macty as 33 percent^ 

 said that fresh salmon, halibut, sole, rockflshes, or crab vera not avail- 

 able where they did their food shopping* When fish is not available on a 

 particular shopping day consumers frequently shift to substitute products 

 rather than to go to another store for ite About 36 percent of the house- 

 holds interviewed pxirchased fresh fish at fish markets, yihile the rest of 

 the food shopping was done elsewhere* 



Percent 



Uo 



Fish Super ffeat 



Market Market Market 



Delica- Grocery 

 tessen Store 



Other 



FIGURE - ii.— Fresh fish purchases. Pacific Coast States, 1956 



Manjr consuiners reported that fresh fish was frequently of poor 

 quality. This complaint was given much more often by households buying 

 fish in grocery stores and neighborhood markets than by those purchasing 

 it in supermarkets. 



