Only 16 percent of the households buying fresh fish wanted it 

 prepackaged; 9 percent had no preference. Those desiring prepackaged fresh 

 fish wanted a transparent wrapper, or window^type package which would permit 

 them to see the fish. 



No preference 



Prefer 

 packaging 



Prefer no 



packaging 



FirrURE - ^,— -ConsTjmer preference for prepackaged fresh fish. 

 Pacific Coast States, 19^6 



Frozen Packaged Fish and Shellfish 



About 1|9 percent of all households interviewed and 6? percent of 

 the households purchasing fish in some form other than canned, bought Arozen 

 packaged fish. Nearly as maxij households in California used frozen packaged 

 fish as those using fresh fish. On the other hand, in Washington and Oregon 

 most households purchased f^esh fish. 



In general, the percentage of the hoxiseholds buying fjrozen pack-^ 

 aged fLsh increased with income amd level of education. Sole was the most 

 popular frozen packaged fish. It was purchased by 23 percent of all house- 

 holds. Twenty percent purchased frozen packaged halibut, 11 percent salmon 

 and rockfishes, and about h percoat purchased crab. 



