FIGURE - 6. — Percent of frozen packaged fish and shellfish 

 purchased by all households studied, 1956 



Nearly 70 percent of the households purchased their frozen pack- 

 aged fish at supermarkets; most of the remainder was purchased at grocezy 

 stores* Most of the households reported that the leading kinds of frozen 

 packaged fish were available where they did their food shopping* 



About 39 percent of the consumers interviewed preferred frozen 

 fish to be packaged in a wrapper which allowed the fish to be visible. This 

 was particularly true of unadvertised brands. Twenty- five percent of the 

 purchasers had no preference as to the type of package. Thirty-six percent 

 favored a cardboard box with an over-wrapper* 



8 



