No preference 



Transparent 

 wrapper 



Cardboard box 



with picture 



of product 



Cardboard box 

 with transparent 

 wrapper 



FIGURE - 7, —Consumer preference for frozen packaged 

 fish container. Pacific Coast States, 1956 



Jtorty-two percent of the consnmers said they would want frozen 

 fish to be cut into individual sei-vings. Most of the households desiring 

 individual portions did not know what size they preferred the portion to be« 

 About 2k percent wanted a U-ounce serving. 



More than 71; percent of the households would like to have a piece 

 of wax paper or parchment dividing the individual steaks or portions of 

 fillets in a package* IMs method of packaging aids in the separation of the 

 steaks without con^lete thawing, and makes possible the cooking of only part 

 of the contents of the package* 



Smoked Rsh 



About one out of four households in the Pacific Coast States bought 

 smoked fish sometdjae during the survey year* Nearly hh percent of the house- 

 holds in Washington purchased smoked fish, as con^ared with 21 percent in 

 California, and 33 percent in Oregon* Salmon was by far the most popular 

 smoked fish item. 



