Several important suggestions ware offered by wholesalers on how 

 quality might be improved. Proper care of fish on the boats (including 

 better icing aiKi proper stowing to eliminate bruises) was mentioned most 

 often. Another important suggestion was that boats should mske trips of 

 shorter duration in order to improve the quality of the landings • 



Better in-plant methods of determining the quality of frozen 

 fish by means of improved inspection methods and adherence to sanitary 

 codes were proposals often made by lAiolesalers . About 55 percent of the 

 fish iriiolesalers favored Federal grade standards for fresh fish; 7h percent 

 wanted grade standards for frozen packaged fish products* 



Wholesalers, like retailers, were of the opinion that quality 

 is by far the most important factor affecting fLsh sales. Price of fish 

 and type of store display were the two otJier factors most frequently mei>- 

 tioned as having an in^ortant bearing on fish sales* 



18 



