and (b) ijholesalers handling frozen packaged fish along with other kinds 

 of frozen food, Such wholesalers included frozen food companies, 

 dairies, ice companies, and wholesale groceries. 



As complete lists as possible were assembled for each of the two 

 classes of wholesalers. In assembling these lists, contact was made 

 mth the United States Fish and Wildlife field offices in Seattle and 

 San Pedro, the State Fish Commissions in Washington and Oregon, the 

 trade associations in Seattle, Portland, and northern California, lead- 

 ing fish and frozen food brokers, and numerous individual wholesalers in 

 the three states. 



Information on the size of business as measured by the average num- 

 ber of emp].oyees was obtained for the fish wholesalers, but such informa- 

 tion was not readily available on the frozen food wholesalers. 



It was estimated after contacting numerous members of the trade, 

 that about 30 percent of the total fish sales to retail stores and insti- 

 tutions on the West Coast was handled by frozen food wholesalers. On 

 the basis of this estimate it was decided that about two-thirds of the 

 wholesalers to be interviewed should be fish wholesalers and the other 

 one-third frozen food wholesalers. 



A imiform sampling rate of 18 percent xiras used across all states, 

 areas, and size groups for the frozen food wholesalers. 



For the fish wholesalers the sampling rate varied by size groups, 

 but was kept uniform across states and areas. A sampling rate of 2U 

 percent was used for vrholesalers with less than 10 employees. For 

 wholesalers with 10 to 39 employees the sampling rate was 76 percent, 

 and for wholesalers with kO or more employees, 100 percent. 



All of the wholesaler interviews were conducted by Oregon State 

 College staff members. A total of 97 intervieirs was completed. To give 

 a self -weighting sample, for purposes of analysis, the completed ques- 

 tionnaires were duplicated at appropriate rates, to represent 100 

 percent of the wholesalers in the Pacific Coast states. A total of 307 

 wholesaler records was used in the analysis. One hundred and sixty-five 

 of these vrere from California, 6I4. were from Oregon and 78 were from 

 Washington . 



Since all of the wholesaler interviews were taken by Oregon State 

 College personnel under proper supervision, no written instructions to 

 interviewers were issued and none are shown following. 



Ihl 



