Appendix B 



Instructions for interviewers 

 and specimen survey questionnaires 



INSTRUCTIONS FOR INTERVIEWER 

 FOR 

 CONSWER SURVEY 



I. Purpose ; 



The purpose of this survey of consumers is: 



1. to obtain information about consumer preferences and 

 frequency of purchase for Pacific Coast species of 

 fish and shellfish, 



2. to obtain opinions as to quality, type of packages 

 preferred, availability, and 



3. to locate consumer dissatisfactions with fish and 

 shellfish products. It is hoped the findings of this 

 study will enable the fisheries industry to supply 

 the consumer with a better product. In order to get 

 a representative picture of the consumer market^, a 

 total of 2,000 households in Oregon, T/ashington, and 

 California will be interviewed, 



II. Background tlaterial for Jhtervievrers 



Some background material Tirill be necessary for you to be able to 

 answer consumer questions and interpret their ansv/ers. The 

 following information will be helpful to you. 



A. Ivlarket terms to know. 



1. General 



Fresh fish and shellfish - fish or shellfish bought 

 in the fresh form is any whole, steaked, filleted or 

 packaged fish or shellfish that is not frozen, cured, 

 or canned. 



Frozen fish and shellfish - fish and shellfish that 

 are bought frozen, usually in packaged form by 

 consumers. 



Cured fish - any form of smoked, kippered, salted, 

 or pickled fish. The more important kinds sold are 

 salmon, sablefish, herring, and cod. 



2. I(ferket forms of fresh fish. 



Whole or round - those fish marketed just as they 

 cone from the water. 



Drawn - those fish marketed with only their entrails 

 removed . 



U+9 



