RETAIL SURVEY 

 Instiructions for Interviewers 



1. Approximately 250 retailers will be interviewed personally in Wash- 

 ington, Oregon, and California. The survey is concerned with fresh, 

 frozen packaged, and smoked fish. It does not include canned fish, 



2. Each interviewer will receive the addresses of the stores he is to 

 interview. Only the specified stores will be contacted. If fresh, 

 frozen packaged, or smoked fish are not handled then discontinue 

 the interview. 



3. Interviewers should tallc to the manager or the store owner. It may 

 be necessary to make appointments for call backs. There will be 

 cases where different people will be in charge of the frozen pack- 

 aged fish and the fresh fish departments. When this situation 

 arises, both men should be interviewed about their respective 

 responsibilities. The manager of the store should be asked the 

 general questions (39-i47). The name of each person interviewed 

 should be recorded on the lines provided at the beginning of the 

 questionnaire. 



4. The cooperation from retailers on the pretest was excellent and 

 there should be few refusals. In case you have one, fill in the 

 name of the store, mark your questionnaire accordingly and turn it 

 in to your sv^jervisor . Intervie-wers are not to' substitute another 

 firm in the place of a refusal. 



All questionnaires must be turned in to your supervisor regardless 

 of the amount of information contained in them. 



5. Comments made by the respondents during the interview that are not 

 covered in the questionnaire should be recorded in the margins or 

 at the end. 



6. In several of the questions you will notice that there is a list of 

 alternatives for the respondent to choose from. Unless specifica lly 

 directed to do so on the questionnaire , DO NOT READ THIS LIST ALOUD. 

 In most cases you will read the question aind let the respondent give 

 his answer. Then you will check the appropriate blank. If his 

 answer is not listed, write it in. 



7. All the material in parenthesis is for your instruction. Read it 

 to yourself. 



Study these instructions and the questionnaire carefully. The 

 questionnaire is self explanatory except for those instructions given 

 above . 



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