Record No. 



13. Do you have any problems in handling fresh fish products tn your store? 



no 



yes - If yes, please explain the problems ; 



14. Do you keep fresh fish iced while on display? 



y es - If yes, skip to question 16. no - If no, ask question 15. 



15. Why don't you ice your fish? (check answers mentioned) 



isn't necessary in modern refrigeration case 



ice not available 



too expensive to buy ice 



, , turnover is fast enough so that icing is not necessary 



display case not adapted for icing fish 



moisture damage to packages 



other (specify) ________________________«__ 



16. Which of the following methods do you currently use in determining your 

 selling prices for fresh fish? (read list) 



fixed percentage markup on all fish products 



fixed percentage markup on individual fish products 



price suggested by distributor 



no set markup--follow competition 



other 



17. :^/hat is your approximate current percent markup for each of the following 



kinds of fish snd shellfish? (if percentage is not available, ;sk for cents 

 per pounds markup and average purchase price for each specie - read list) 



Percentage Cents/pound Percentage Cents/pound 

 m arkup merkuo markuo m arkup 



18. Have your sales of fresh fish and shellfish increased, decreased or remained 

 about the same during the past year? 



increased -• ask question 19 



decreased - ask question 19 

 remained about the same - skip to question 20 



170 



