Record No. 



19. What factors do you think were responsible for the changes in your fresh fish 

 sales? 



advertising over all store sales up 



self service other (explain) 



better merchandising 



20. Do you handle fresh fish as a profit item or es a service to your patrons? 

 profit item service to patrons both 



PART II - Start here. I would now like to ask you some questions about frozen 



packaged fish. 



21. '^id you handle any frozen packaged fish and shellfish during 1955? 



yes - ask question 22 



no - If no, ask if there are any reasons why frozen packaged fish was 



not handled; then skip to 35 and continue. 



_not enough demand 

 _hQndle only fresh fish 

 _other (explain) 



22. In 1955 approximately what percent of your total dollar purchases of frozen 

 packaged fish and shellfish sales were each of the following? 



Yo salmon % halibut % sole % rockfishes 



% crab Zi % all others 



23. In 1955 approximately what percent of your total dollar purchases of frozen 

 packaged fish and shellfish products did you purchase from each of the 

 following sources? (read list) 



% local fish wholesaler % dairy products wholesaler 



/o local frozen food wholesaler % other '.'/est Coast wholesaler 



% other (specify) 



2A. In 1955 approximately what percentage of your frozen packaged fish and 

 shellfish did you purchase through a broker? % 



25. Do you have any complaints about "/est Coast frozen packaged fish and 

 shellfish products? 



^yes no don't know 



If yes, what are your complaints?_ 



171 



