Record No, 



Part III - Start here. Now I would like to esk you some questions about smoked 



fish. 



35. Did you handle any smoked salmon or sablefish in 1955? (includes kippered) 



Salmon yes no 



Joblefish yes no 



36. Do you have any complaints obcut smokec' fish? 



no 



yes - If yes, what are these complaints? 



_need improved wrapper - explain 



_rec'uce moisture content 

 _gre£;or uniformity of moisture content 

 _greater uniformity of pcckage size 

 _other (exploin) 



Part IV - Start here. Now I would like to ask you some general questions about 



fish. 



37. Did you unoertake any special promotion of fish and shellfish products in 1955? 



_yes - ask questions 33 and 39 

 _no - skip to question 40 



38. '.That products w^re involved? 



39. )'Ihat methods were usee' to promote these products? 



point of sale advertising newspaper 



store demonstration handbills 



television special price 



radio other 



40. What type of advertising do you think is most effective in increasing fish 

 and rhellfish sales? 



store demonstration newspaper 



television handbills 



radio other 



173 



