27. Do you remove the stocks of frozen fish from the display cabinets 

 after a given length of time? 



^Yes - Ask 28 ^No - Skip to 29 



28. How long do you permit frozen stocks to remain in the cabinet? 

 (Tfrite in number of months ) 



29. Do you furnish ice without charge to fresh fish retailers? 



Yes ^No 



30. Do you take back from retailers unsold fresh fish which has deterior- 

 ated in quality? 



Yes No 



31, Did you do any organized educational work with retailers for the 

 purpose of improving the quality of fish in 1955? 



Yes - Ask 32 No - Skip to 33 



32, V/hat type of educational work did you do? 



33. Approximately how much did you spend for advertising fish in 1955? 



$ . I'lTiat percent of this total was expended for the 



follov/ing kinds of advertising: (Interviewer read list) 



Firm advertising 



^Brand advertising 



Local Association advertising 



^National Association advertising (such as tuna, salmon, etc.) 



^Industry-wide advertising (such as N.F.I.) 



Other 



34. V.'hat media was used for brand and firm advertising in 1955? 



Radio Car and Bus Cards 



^rv Leaflets 



Magazines Store Demonstrations 



Nev:spapers Special Sales Promotion 



Billboards 



180 



