35. Do you expect to spend more, less, or about the same for advertising 

 fish in 1956? 



M ore L ess About the same 



36. Which of the following kinds of advertising do you think is most 

 effective; that which promotes; (Read list) 



^Specific items on continuing basis 



^Fish in season 



litems in temporary over-supply on a short-term basis 



Other (specify) 



37. 1i?hen providing extra services to your patrons, do you increase your 

 prices or make a service charge? 



^Increase prices 



_Service charge 

 Other (explain) 



38, Tf.Tiat new fish products have you sold in the past three years? 



None ^Frozen fish soups 



Precooked fillets and steaks Breaded scallops 



^Frozen fish dinners Other (specify) 



Fish sticks 



JTuna pies 



(If some new products were introduced, ask 4-0. ) 



39. In your opinion,^ what is the best method for introducing new fish 

 products to other vrholesalers? (Repeat the question for retailers 

 and consumers . ) 



Wholesalers Retailers Consumerg 



Advertising (radio, TV, newspaper) 



Salesmen 



Free samples 



Store demonstrations 



Leaflets 



Recipe or cook books 



Other 



Notes: 



40. Do you find retail stores generally receptive to new fish products? 



^Yes - Skip to question 42 ^No - Ask 41 Don't know - 



Skip to 42 



181 



